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Marketing Strategy

Data-Driven Insights and Decision Making

Marketing Strategy

Data-Driven Insights and Decision Making

Our Marketing Strategy solutions:

  • Demand Management

    Analyze CRM data and automate journeys to maximize your ROI across customer lifecycle.

  • Conversion & Growth

    Whether you want to implement an eCommerce, a chatbot or automate your user experience, we are your partners.

  • Results, Visualization and Optimization

    Automation of Reports, Alerts & Dashboards for better and faster decisions.

  • Analysis & Continuous Improvement

    Fine tune your efforts in Targeting, Segmentation & AB testing, let our experience guide you towards growth.

Demand Generation, Conversion and Growth

We specialize in crafting demand generation strategies for small and medium-sized businesses to optimize conversion and growth through all the stages of the lead:

Lead Generation: identify and attract potential customers using cost-effective methods tailored to your business maturity, size and industry. 

Lead Nurturing: Once identified, develop a series of communications to keep leads engaged. 

Lead Qualification: Not all leads are ready to buy. We will help you assess which leads show genuine interest and intent to purchase using scoring models. This enables you to focus your efforts on leads that are more likely to convert, ensuring a better use of your limited resources.

Conversion Optimization: We refine your sales funnel and calls to action, enhancing the user experience to convert prospects into loyal customers effectively.

leadGen
1 Lead Generation:  can include creating content, optimizing social media presence, or leveraging targeted ads to capture leads.
leadNurturing
2 Lead Nurturing: could involve email marketing, personalized follow-ups, and valuable content sharing to build a relationship and establish trust with prospects.
leadQualification
3 Lead Qualification: focus your efforts on leads that are more likely to convert.
conversion
4 Conversion: we help you define your sales funnel with its milestones, and to seamlessly transition leads through it.

Result Data Visualization, Analysis & Application

We specialize in transforming complex data into actionable insights. Our services focus on faster decision making, maximizing the value of your data and leveraging continuous improvement:

Dashboards and Visualization: We create custom dashboards and integrate them with existing tools to provide you with clear, concise, and interactive reports, enabling you to make data driven decisions in real time.

Analysis & Continuous Improvement: We dive deep into your data to find valuable insights. We identify trends, patterns, and areas for improvement, guiding you towards data-driven strategies.

Strategic Applications: we apply data insights to your business strategy. From optimizing marketing campaigns to enhancing operational efficiency.

dashboards
1 Dashboards and Visualization we create custom dashboards integrated in real time.
resultsAnalysis
2 Results Analysis: leverage your data identifying trends and insights.
applyInsights
3 Apply insights to achieve your strategy: make informed decisions based on real time data.
continuosImprovement
4 Continuos improvement: ongoing analysis of results with proposals to improve how your business operates.

FREE Discovery session

One-hour session with Azul's consultants to discuss your pain points and how Azul can help you.